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Tracking economic impact in America’s most beautiful village

Tracking economic impact in America’s most beautiful village
The Woodstock Economic Development Commission (EDC) needed a way to quantify the impact of their tourism marketing efforts and justify the investment to the public. Neural™ allowed the EDC to demonstrate the economic benefits of tourism, justify tax dollar allocations, and make informed decisions to drive further growth.
The Woodstock Economic Development Commission (EDC) needed a way to quantify the impact of their tourism marketing efforts and justify the investment to the public. Neural™ allowed the EDC to demonstrate the economic benefits of tourism, justify tax dollar allocations, and make informed decisions to drive further growth.

What we did

See how America’s most beautiful small town used neural™ to demonstrate the economic benefits of tourism, justify tax dollar allocations, and make informed decisions to drive further growth. Through this partnership, the Commission could clearly demonstrate how a 1% options-tax was driving retail sales growth in the downtown business district. For the first time, data-driven insights helped the commission understand how tourism prospects discover Woodstock, why they visit, and why they return.
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Custom Dashboards

View the information you need most, whenever you need it

Custom Metrics

Add your own gauges to track your teams most important KPIs

Role-Centric Access

Communicate the data to the right people, without all the exta noise
See how America’s most beautiful small town used neural™ to demonstrate the economic benefits of tourism, justify tax dollar allocations, and make informed decisions to drive further growth. Through this partnership, the Commission could clearly demonstrate how a 1% options-tax was driving retail sales growth in the downtown business district. For the first time, data-driven insights helped the commission understand how tourism prospects discover Woodstock, why they visit, and why they return.
A custom neural™ algorithm used benchmark data and digital signals to predict the impact of each visitor on Woodstock, VT’s economy.

Heading

Custom dashboards allowed the EDC to monitor only the data most relevant to achieving their goals of, A: understanding visitor intent, and B, justifying the marketing programs’ impact. When first discussing goals, we quickly identified that the commission required a simplified dashboard, with only the most relevant results-centric metrics.
Custom dashboards allowed the EDC to monitor only the data most relevant to achieving their goals of, A: understanding visitor intent, and B, justifying the marketing programs’ impact. When first discussing goals, we quickly identified that the commission required a simplified dashboard, with only the most relevant results-centric metrics.

Heading

Demonstrating the economic impact of tourism is not an outcome we see often. To confidently predict this impact, we relied on live benchmark conversion metrics, and integrated retail sales data from the state of Vermont.
Demonstrating the economic impact of tourism is not an outcome we see often. To confidently predict this impact, we relied on live benchmark conversion metrics, and integrated retail sales data from the state of Vermont.

Heading

Some stakeholders used neural™ at a high level to track economic impact, while others focused on day to day marketing insights. This stakeholder-specific view enabled commission leadership to keep an eye on both lead generation and economic impact, providing a clear picture of how each marketing effort contributed to their overall objective of driving economic growth.
Some stakeholders used neural™ at a high level to track economic impact, while others focused on day to day marketing insights. This stakeholder-specific view enabled commission leadership to keep an eye on both lead generation and economic impact, providing a clear picture of how each marketing effort contributed to their overall objective of driving economic growth.

“Zulu did a great job displaying the real impact of their efforts on the dashboards. Each meeting we would take a look and we’re always impressed to see the progress.”
Jeff K. WEDC Marketing Committee
WEDC
What clients say
Performance in the front, intelligence in the back.
We combine highly effective front-end user experience strategies with meticulously coded, scalable, and fully integrated back-end functionality.

Results

As a result, the voting public now feels more informed and confident about their contributions, understanding the direct impact of their tax dollars on the town's growth.
GET A DEMOWHO WE ARE
ENGO rapidly scaled a high-converting d2c program and optimized their eCommerce funnel with neural™. From the start, ENGO knew it’s customer: a unique combination of high-performance athlete, and tech-obsessed early-adopter. But because the product category is entirely new, the brand lacked a blueprint for growth. They needed to understand why that buyer would convert. Armed with neural™ intelligence, ENGO was able to rapidly scale a high-converting d2c program – identifying top-performing customer segments, and optimizing the sales funnel around their buyer decision questions. 

/neural

Launching a global d2c first-to-market brand with neural

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