Launching a global d2c first-to-market brand with neural

Launching a global d2c first-to-market brand with neural
ENGO is a first to market heads-up display, empowering endurance athletes with real time performance insights. As the world’s lightest heads up display (36g), ENGO delivers intuitive, glanceable data for runners, cyclists and triathletes. ENGO's needs centered around understanding D2C buyers, and identifying high-value audeinces in the US and EU markets. Equally important, was validating specific KPI growth metrics for investors.
ENGO is a first to market heads-up display, empowering endurance athletes with real time performance insights. As the world’s lightest heads up display (36g), ENGO delivers intuitive, glanceable data for runners, cyclists and triathletes. ENGO's needs centered around understanding D2C buyers, and identifying high-value audeinces in the US and EU markets. Equally important, was validating specific KPI growth metrics for investors.

What we did

ENGO rapidly scaled a high-converting d2c program and optimized their eCommerce funnel with neural™. From the start, ENGO knew it’s customer: a unique combination of high-performance athlete, and tech-obsessed early-adopter. But because the product category is entirely new, the brand lacked a blueprint for growth. They needed to understand why that buyer would convert. Armed with neural™ intelligence, ENGO was able to rapidly scale a high-converting d2c program – identifying top-performing customer segments, and optimizing the sales funnel around their buyer decision questions. 
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Custom Dashboards

View the information you need most, whenever you need it

Real-Time Reporting

Make decisions quickly with data that updates as the action happens

Data Driven Goals

Align your team on organizational goals by showing goal progress
ENGO rapidly scaled a high-converting d2c program and optimized their eCommerce funnel with neural™. From the start, ENGO knew it’s customer: a unique combination of high-performance athlete, and tech-obsessed early-adopter. But because the product category is entirely new, the brand lacked a blueprint for growth. They needed to understand why that buyer would convert. Armed with neural™ intelligence, ENGO was able to rapidly scale a high-converting d2c program – identifying top-performing customer segments, and optimizing the sales funnel around their buyer decision questions. 
The debut of ENGO 1, while innovative, faced hurdles with its messaging strategy and in aligning its appeal across different regions. Leveraging Neural™ post-launch provided crucial insights into customer preferences, influencing the strategy for ENGO 2. Live dashboard analytics from Neural™ highlighted a preference for messaging focused on training and race outcomes over technical specifications. Additionally, Neural™ uncovered that even highly interested customers took longer to make a purchase decision than expected, a pivotal insight that refined the marketing approach for the successful launch of ENGO 2

Custom Dashboards

Region specific dashboards were established to allow each region manager to analyze performance of their unique segment. We also constructed a dashboard for executive leadership to manage ENGO 2’s global first-to-market launch, delivering only the most critical information. It was clear that a dynamic team like ENGO Eyewear required unique dashboards to view the information relevant to each stakeholder, and reduce the signal to noise ratio.
Region specific dashboards were established to allow each region manager to analyze performance of their unique segment. We also constructed a dashboard for executive leadership to manage ENGO 2’s global first-to-market launch, delivering only the most critical information. It was clear that a dynamic team like ENGO Eyewear required unique dashboards to view the information relevant to each stakeholder, and reduce the signal to noise ratio.

Real-Time Reporting

Neural™ took live customer data and made it actionable – allowing ENGO to quickly respond to bottlenecks in the marketing funnel. In the fast-paced world of eCommerce, where consumers face steep-competition for their dollar, a brand needs to understand their buyer fluently, and adapt the sales experience on the fly.
Neural™ took live customer data and made it actionable – allowing ENGO to quickly respond to bottlenecks in the marketing funnel. In the fast-paced world of eCommerce, where consumers face steep-competition for their dollar, a brand needs to understand their buyer fluently, and adapt the sales experience on the fly.

Data Driven Goals

Teams that look at the progress towards their goals everyday will achieve them. ENGO chose to feature important organization wide goals prominently on their platform to ensure everyone on the team was aware of their performance.
Teams that look at the progress towards their goals everyday will achieve them. ENGO chose to feature important organization wide goals prominently on their platform to ensure everyone on the team was aware of their performance.

Viewing revenue at each point of the funnel in one dashboard made us realize the middle of our funnel was weak, so we knew where to focus our efforts
Mark King
ENGO Eyewear
What clients say
Performance in the front, intelligence in the back.
We combine highly effective front-end user experience strategies with meticulously coded, scalable, and fully integrated back-end functionality.

Results

A clear understanding of funnel performance across global segments and three specific use cases; running cycling, and triathlon.
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