Services
Zulu Core
/neural
EN

Brick + Mortar

Plug + Play
Omni Channel
Capture qualified retail prospects in-store, then use email and SMS to close the sale hours, days or weeks later. Orion unifies the customer experience with the first plug-and-play lead solution for brick + mortar.
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Unlock In-Store Shoppers

Reclaim Lost Retail Shoppers

Prepare to unlock a new tier of lifecycle marketing. Orion bridges the gap between retail shoppers and your high-converting eCommerce funnel.
Join Beta

Capture Qualified Shoppers

Physical retail prospects are 900% more likely to convert vs. eCommerce prospects.

Unify the Buyer Journey

Extend the purchase runway by bridging the gap from physical to digital sales.

The Lowest Acquisition Cost

Convert free in-store traffic via email and SMS flows, at just a tiny fraction of the cost.
Overview
How It Works
Automated Flows
Setup
Management

Convert more customers

The retail sales cycle used to end when retail shoppers left the storefront. Not anymore.

Orion unlocks new opportunities to close the sale post visit, nurturing lost retail prospects through your high-converting eCommerce funnel. Best of all, this audience is 100% free, and pre-qualified – they’ve already interacted with the product and know the brand.
How it works  
How It Works

How it works

Orion is a low friction lead magnet – just like your website – but in a physical environment, with enhanced data capture tools, and a remote interface to manage, test, and evaluate the performance of multiple storefronts.

Capture new customer data based on physical sign up location. Know exactly what categories your prospects are looking at, and reactivate the conversion phase with relevant personalized messaging after they’ve left.
Flow Development  
Flow Development

Automated Flows

A/B test sign-up incentives across each department, and discover which converts highest. Funnel newly-captured prospects into welcome flows, with unique messaging based on department (ex; men’s, women’s, backpacks). Greet buyers after their in-store sale, nurturing a bounce-back conversion  with an additional offer. Cross sell related product days, weeks, or months after the physical transaction.

It's all possible with Zulu Orion.

Setup  
Setup

Setup + Customization

An Orion implementation installs in one to six hours, depending on the number of units and placements in your storefront. Once units are on the floor and connected, our accounts accounts team manages the rest of setup remotely.

Each of our five standard form factors can be customized to reflect the aesthetic of your storefront–from natural hardwood to anodized aluminum. We even have options for non-backlit scenarios.
Management  
Management

Management

A remote interface lets you manage all Orion units for each storefront. A/B multiple incentives, physical placements, and see real time-performance by geographic region or category.

Just like your eCommerce program, Orion is designed to optimize and scale over time.
Join Beta  
Join Beta

Understand Your Customer

Data by Department

A/B test incentives, and validate CVR in various storefront locations
win a duffel
win a ski pass
mens
womens
entry

Brand Partnerships

Leverage win-win incentives.

Data Sharing

Cross share qualified customer data and add relevance to the customer experience, post visit

In-Market Exposure

Offer partners high traffic exposure in both physical and digital comms.

Experiential Gamification

Add depth to the in-store shopping experience and increase brand engagement.

Capabilities

ESP integration

Orion connects to your Email Service Provider (ESP) of choice, where new prospects can be qualified, segmented, and routed to any number of email and SMS flows. Increase purchase intent with a follow up coupon, or cross sell related product days, weeks, or months after the physical transaction. It's all simple with Zulu Orion.

POS integration

Orion integrates to select POS platforms for an instant in-store sales opportunity. Offer immediate coupons, exclusive discounts, or sale access with sign up, and increase your in-store conversion rate. Serve visually any incentive with Orion and redeem at your POS, while capturing valuable first party data for follow up messaging and cross sells post visit.

Real time analytics

Orion connects physical and digital storefront metrics, painting a clear picture of your highest performing cohorts and the best performing incentives. Benchmark sales alongside lead acquisition to see which retail locations drive the most eCommerce traffic, and what department the prospects originated from.

Custom form factor

Orion can be fabricated in virtually any custom design to match your storefront aesthetic and brand requirements. We can even implement Orion without backlighted screens or in rugged form factors for activation. Contact us to learn more.

Conversion tracking

Orion can be connected to IR traffic sensors at the ingress points of each storefront. These measure overall volume and provide context for total traffic vs. lead CVR vs. purchase conversion, just like an eCommerce funnel.

Installation

Orion implementation is managed by our team, and professionally installed and configured in each storefront. Once installed, Orion units can be self-managed and configured locally at will. Our help center is available for questions and troubleshooting during business hours.
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Creative + Design

Website Design

eCommerce

Media House

Close

Learn More

Orion is currently in closed alpha. To learn more or apply for beta access, please complete the below form.
Number of retail storefronts
eCommerce channel size
Slide to send
Got it! An account manager will reach out to schedule an intro. close form
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Prefer email? launchcontrol@onezulu.us
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Please complete required fields
Close

Learn More

Orion is currently in closed alpha. To learn more or apply for beta access, please complete the below form.
Number of retail storefronts
eCommerce channel size
Slide to send
Got it! An account manager will reach out to schedule an intro. close form
Oops! Something went wrong while submitting the form.
Prefer email? launchcontrol@onezulu.us
By entering your email, you agree to terms of service.
Please complete required fields
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