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Zulu Core
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Strategy
Overview
Reverse Engineering
Your Customer
In the Core program, we use three tools to enhance funnel efficacy and recapture lost revenue. This guide will help you understand the importance of Shopper Decision Questions (SDQs), Sales Intention Types (SITs), and Cart Abandonment Rationales (CARs) in crafting a high-converting funnel.
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Part One
Understanding Cart Abandon Rationale
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Part Two
Unpacking Shopper Decision Questions
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Part Three
Understanding Sales Intention Types
Q3 '24 Deep Dive
Fact or Fiction: Carbon Offset Initiatives
This Quarterly Deep Dive explores the use of 'quick-fix' environmental initiatives to boost sales. Learn the dark side of carbon offset initiatives, and explore how truth default theory guides shoppers to check the 'sustainable brand' box. The only question remaining, is it real? 
Partner Series
Summer '24
The High Court of Personal Opinion
In the light-speed world of eCommerce, this is the enemy of progress. Personal biases and unsubstantiated ideas lead to opinion soup and strategic quagmire.  We explore how real-time data is crucial, not only to understand your customer, but for crafting brand-level initiatives. Then, see how the "5 why's" technique can help eliminate opinion-based initiatives for once and for all.

data sceince + creative

eCommerce
Q1 2024: (updated Aug 2024) Total retail sales in the U.S. grew by 1.5% vs Q1 2023, while eCommerce sales increased by 8.6%. The eCommerce landscape continued to grow rapidly, closing Q1 slightly under 16% share in gross U.S. retail sales. While digital commerce once again outpaced brick & mortar, the current economic climate is encouraging customers to be more careful and spend more time comparing products, extending the click to conversion timeframe. Consequently, lifecycle marking initiatives saw increased investment as brands work to shrink the consideration gap.
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Strategy
Opinion
Why We’re Obsessed With Customers, Frequency, and AOV
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Guide
Technical
The 6 Foundational Customer Segments
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Intelligence
Storefront
15 Actionable Metrics To Increase CVR
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Intelligence
Storefront
Why 55 Is the Most Important Number in Web Design
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Guide
Technical
Using Color to Influence Consumer Behavior
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Guide
Best Practice
Understanding Segments vs. Personas
Meet Zulu Core
Core Program
The Evolved Agency Experience
Zulu Core is our hands-off growth marketing program, designed to optimize your sales funnel and convert qualified buyers at lower costs. Discover how Zulu Core can augment your in house team, and amplify their existing digital strategy.
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Core Program
The Core Story
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Core Program
How We Win Together
Core Program
Revisions and Reviews
Who We Are
Zulu is the evolved agency experience – built to amplify your in-house team. We engineer high-converting digital experiences that delight customers, fuel growth, and drive measurable outcomes. Data science, meet creative.
Zulu
Who We Are
Our Principles:  Zulu Basis
Zulu
Who We Are
It’s our F****** job to be different
Zulu
Who We Are
Your Guide to What We are Not
This doesn't need to end.
LET'S TALK
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