Services
Zulu Core
/neural
EN
This is our place to debate, educate, and ask questions. We’d love to know what you want more of ( ) and where we might have cased it ( )
This is our place to educate, question, and debate. We’re not sorry for pushing professional boundaries, but we’d love a reality check on what you want more of ( ) and where we might have cased it ( )
close
Buckle Up

+BTV

our blog

Strategy
Overview
Reverse Engineering
Your Customer
In the Core program, we use three tools to enhance funnel efficacy and recapture lost revenue. This guide will help you understand the importance of Shopper Decision Questions (SDQs), Sales Intention Types (SITs), and Cart Abandonment Rationales (CARs) in crafting a high-converting funnel.
51
2
not useful or interesting
35
3
not useful or interesting
Part One
Understanding Cart Abandon Rationale
66
5
not useful or interesting
Part Two
Unpacking Shopper Decision Questions
36
4
not useful or interesting
Part Three
Understanding Sales Intention Types
Q3 '24 Deep Dive
Fact or Fiction: Carbon Offset Initiatives
This Quarterly Deep Dive explores the use of 'quick-fix' environmental initiatives to boost sales. Learn the dark side of carbon offset initiatives, and explore how truth default theory guides shoppers to check the 'sustainable brand' box. The only question remaining, is it real? 
Partner Series
Q1
The High Court of Personal Opinion
In the light-speed world of eCommerce, this is the enemy of progress. Personal biases and unsubstantiated ideas lead to opinion soup and strategic quagmire.  We explore how real-time data is crucial, not only to understand your customer, but for crafting brand-level initiatives. Then, see how the "5 why's" technique can help eliminate opinion-based initiatives for once and for all.

data sceince + creative

eCommerce
Q4 2025: (Updated Q1 2026) Total retail sales in the U.S. grew by 2.7% vs Q4 2024, while eCommerce sales increased by 5.3%. (U.S. Census Bureau) The eCommerce landscape continued to grow, closing Q4 at 16.6% share of gross U.S. retail sales. While digital commerce once again outpaced brick & mortar, tariff uncertainty and inflation concerns are impeding growth, with consumers increasingly comparison shopping before committing to purchase. Consequently, lifecycle marketing initiatives saw increased investment as brands work to shrink the consideration gap.
17
0
not useful or interesting
Strategy
Opinion
Why We’re Obsessed With Customers, Frequency, and AOV
11
0
not useful or interesting
Guide
Technical
The 6 Foundational Customer Segments
5
2
not useful or interesting
Intelligence
Storefront
15 Actionable Metrics To Increase CVR
28
1
not useful or interesting
Intelligence
Storefront
Why 55 Is the Most Important Number in Web Design
12
1
not useful or interesting
Guide
Technical
Using Color to Influence Consumer Behavior
12
1
not useful or interesting
Guide
Best Practice
Understanding Segments vs. Personas
Meet Zulu Core
Core Program
The Evolved Agency Experience
Zulu Core is our hands-off growth marketing program, designed to optimize your sales funnel and convert qualified buyers at lower costs. Discover how Zulu Core can augment your in house team, and amplify their existing digital strategy.
37
0
not useful or interesting
Core Program
The Core Story
19
0
not useful or interesting
Core Program
How We Win Together
Core Program
Revisions and Reviews
Who We Are
Zulu is the evolved agency experience – built to amplify your in-house team. We engineer high-converting digital experiences that delight customers, fuel growth, and drive measurable outcomes. Data science, meet creative.
Zulu
Who We Are
Our Principles:  Zulu Basis
Zulu
Who We Are
It’s our F****** job to be different
Zulu
Who We Are
Your Guide to What We are Not
This doesn't need to end.
LET'S TALK
We use cookies to analyze performance and for internal marketing efforts.
Manage preferences
Accept AllReject AllSave & Exit

Manage Consent Preferences

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience.

Strictly necessary cookies

These items are required to enable basic website functionality.
Always Necessary
*

Functionality cookies

These cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. For instance, a website may be able to provide you with local weather reports or traffic news by storing in a cookie the region in which you are currently located. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customize. They may also be used to provide services yoi

Performance cookies

These items help the website operator understand how its website performs, how visitors interact with the site, and whether there may be technical issues. This storage type usually doesn’t collect information that identifies a visitor.

Targeting cookies

These items are used to deliver advertising that is more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. Advertising networks usually place them with the website operator’s permission.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Close
Close

It begins here

I’m interested in
Slide to send
Got it! An account manager will reach out to schedule an intro. close form
Oops! Something went wrong while submitting the form.
Prefer email? launchcontrol@onezulu.us
By entering your email, you agree to terms of service.
Please complete required fields
Small talk