Website Development

Website Design
A storefront, a first impression, an opportunity to tell your story. A good website turns consideration to conversion, an exceptional one turns conversion into advocacy. We engineer immersive shopping experiences that delight customers and fuel growth.
Get StartedWho We Are

Analysis

We begin with an analysis of your customer. Each shopper has unique considerations and needs. Historical performance and market analysis help us reverse engineer the most pressing shopper decision questions.

Strategy

Your website is a busy intersection connecting first-time visitors, returning shoppers and existing customers in a seamless user journey. Each touchpoint is carefully considered before a single character of code is written.

Development

Here, strategy informs execution as we design and develop your new website. From page structure and layout, to navigation and functionality, we craft an enjoyable browsing experience – maximizing results and bringing buyers back for more.

Optimization

The storefront faces new competition, as consumers weigh hundreds of competing products or services. Modular construction means each component from landing page to checkout flow can be tested and optimized for years to come.

Psychology of Design

Humans process visuals 60,000 times faster than text, and they make up 90% of total information transmitted to the brain. That’s why visitors decide to trust your brand within 55 milliseconds of landing, before a single line of copy is read. If prospects aren’t immediately comfortable, you're at tactical disadvantage from day one.

If the shopping experience is relevant, beautiful and intuitive, it becomes enjoyable to dig deeper. This buyer will convert quickly, with a greater order value, return more frequently, and deliver significantly higher LTV.
Get StartedeCommerce

Intuitive User Experience

Intelligent design enables the fastest flow from landing to checkout.

Frictionless Shopping

Every touchpoint increases purchase intent and moves the buyer toward checkout.

Customer Centric

Intentionally crafted around each stage of the customer journey: from prospect to advocate.
“From the initial consultation to the final launch, this team was responsive, and incredibly detail oriented. Their ability to blend creative design with a lighting fast storefront is truly impressive.”
Cyrus Schenck, Brand Director
What clients say
A seamless buying experience
A high-converting eCommerce storefront for a first-to-market outdoor brand.

“Zulu has been an invaluable partner in growing our digital program. We have found their combination of technical expertise, strategic vision, and excellent customer service is a rare combination for a digital agency.”
Stephanie Abrams, ED
What clients say
Performance in the front, intelligence in the back.
An immersive aviation museum website with digital ticketing, eCommerce, and interactive functionalities.

Engineering the high-converting storefront:

Our approach is built to deliver three high-impact outcomes

Qualify Leads

Capture the right shoppers with the highest purchase intent.

Minimize Friction

An intuitive shopping experience with the fewest possible steps to checkout.

Educate + Nurture

Communicate the value proposition and answering Shopper Decision Questions.

Development Capabilities

SWOT Analysis

Informing Strategy

Strengths, Weakness, Opportunities and Threats (SWOT) analysis empowers an understanding of what’s working, and what’s not. From here, we evaluate customer problem statements and Shopper decisions Questions that form a high-converting sales channel.

Interactive Experiences

Engage and Inspire

An immersive browsing experience meets your prospect at their discovery phase, encouraging engagement and demonstrating the product value proposition. Interactivity adds depth, connecting product to outcome, and making the browsing journey delightful.

Commerce Initiatives

Convert More Customers

We implement sales initiatives to grow revenue – consulting on the most effective approach, and evaluating the downstream effects on your tech stack. From digital ticketing and 3D product customization, to membership portals and subscription products, our process begins with clear goals and ends with high-impact outcomes.

CRO Optimization

Understand and Optimize

Conversion Rate Optimization eliminates the gap between traffic and revenue. We study heat map data and customer signals to understand why shoppers convert, how they convert, and how long it takes. Copy blocks, CTAs, navigation and creative are A/B tested to identify friction points and streamline the buyer journey from landing to checkout.

SEO + Migration

A Seamless Transtion

Become the most visible and trusted solution for your audience. Our SEO services facilitate a smooth transition from your existing storefront to the new one, without sacrificing years of earned search engine placement. We ensure each new website is positioned for success by ranking for top search terms, educating around products, and maintaining data integrity across your product feed.

Process Integration

Tech Stack, Connected

Each sales channel is backed by a network of unique processes to facilitate marketing, customer support, inventory, and finance. All must communicate in harmony. We take the guesswork out of your new storefront by connecting every resource in a closed loop system.

Media Production

Tell The Story

Our content house produces media to educate, nurture and convert. World class video meets prospects at their discovery phase, connecting your product to shopper outcomes. Deeper in the funnel, educational content validates the value proposition to close the sale.
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