Does your marketing strategy feel less like a plan, and more like a jungle of hasty initiatives and shifting goal posts? Zulu brings a structured process for intelligent quarterly goal setting, crystal clear accountability, and initiative planning in each service category.

When it comes to goals, we believe less is more. Rather than chase 1000’s of shifting KPI’s in a never ending data soup, we pinpoint initiatives with only the highest upside. This keeps our team laser focused on the big picture and the shortest path to growth

Your new digital strategy begins with waves of discovery and rigorous testing. Product positioning and customer persona are front of mind as our analysts evaluate hundreds of touchpoints across top, middle and bottom of funnel. What are the buyer decision questions? Why? Where are the friction points? Is the prospect really searching for your product, or the outcome your product delivers?

Ultimately, we craft and refine a proposition the buyer simply cannot ignore – then define what channels and resources you’ll use to get there.

Our storefront optimizations look far beyond conversion rate. Zulu’s proven model identifies insights across the three most important outcomes for business: customers, frequency, and Average Order Value (AOV). Through heat-map insights and rigorous A/B testing, we systematically refine the user interface, removing every conceivable barrier to friction. That means more customers, more frequently, spending more per purchase.

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A high converting lifecycle marketing program unifies the right messages, with the right audiences, at the right time. But some shoppers aren’t ready to buy today. Our automated messaging flows nurture undecided prospects through their consideration cycle – be it hours, days or weeks. Along the way, segmentation delivers a custom experience for each customer, tuned specifically to match their unique shopping behavior, interests, and purchase history.

We also work with your team to define, build, and execute email & SMS campaigns on an ongoing weekly basis.

We hand build your targeting audiences, leveraging income, geo, buying behavior, lookalike data, and interest signals to attract the most qualified shoppers. At the retargeting level, digital ads intercept visitors who were ready to buy, but slipped through the cracks. Impressed yet?

We’re not. Zulu goes beyond block and tackle advertising, with algorithmic optimization found only at the enterprise level. Our four dimensional ads program unifies storefront and owned channels directly into your ad goals. The result? A self learning ecosystem that delivers the highest ROAS and lowest CPC’s (CPL’s) you’ve seen to date.