Core Program
The Evolved Agency Experience
2 minute read
Access the Zulu Core program overview deck
Review 15 tips to get the most from the Zulu Core program
Results by Design
Zulu Core is the evolved agency experience – a hands-off growth marketing program built to find, nurture, and convert your most qualified buyers. Our engineers and creatives build digital funnels and go-to-market programs that win– but the approach is far from your typical agency model.
We’re not here to hold your hand or help plan for tomorrow’s campaign launch. We’re not organic marketers, and those elements of your eCommerce program – campaigns, social, activation – are intentionally excluded from the core model. In fact, we see them as a distraction. Instead, we’re obsessed with optimizing your sales funnel and delivering a friction-free customer experience that converts more shoppers.
While you plan the next collection launch or take advantage of a PR opportunity, we’re engineering systems to sell the product and turn those new customers into passionate brand advocates that come back for more. We’re figuring out what your customers want, why they’re not converting, and then fixing those bottlenecks. We’re also cultivating new audiences – generating exposure through digital advertising, and capturing tens of thousands of qualified new buyers. As your audience grows, your organic campaigns are exponentially effective. Now, those PR opportunities translate to increased revenue as intelligent flows extend the purchase runway by weeks and months after the drop.
The way we look at things, your organic campaigns and social media are icing on the cake. What matters to our marketing team on Monday morning has nothing to do with any of that. We’re analyzing abandoned cart rates and evaluating heat map data. We’re setting goals and exploring how a .2% CVR change may deliver 50k of additional revenue per quarter. We’re maintaining a rock-solid foundation, while you think about paint color and windows.
Speaking of goals, we believe less is more. Rather than chase 1000’s of shifting KPIs in a never-ending data soup, we pinpoint initiatives with the highest revenue potential – and execute only one per quarter. This keeps our team laser-focused on big picture results and the shortest path to growth. While you climb the ladder of tomorrow, we’re building new rungs to deliver growth next quarter.
Engineering outcomes not hours
If your boss thinks you’re crazy for hiring a firm like Zulu, we’re about to deliver your biggest win of the year – but it’s imperative that you understand how the Core program operates. If you’re the boss, it’s even more critical to understand our process.
Core is all about efficiency, and removing bloat from our relationship. Click here to schedule an intro and access the Overview Deck.
As an aside: my best advice (as an agency owner) is to never work with an agency for your day-to-day organic marketing. Campaigns and social media – the new wave of consumer/brand communications – are best managed by an in house team. It’s bad-business to outsource those objectives since speed, control, and quick pivots are the silver bullets of eCommerce. Agencies simply cannot deliver these tasks efficiently and without bloat.
We call it different-washing. If you’re on the agency hunt, you've no-doubt seen it. Below is our honest take, but if you just want the punch line, it’s this; don’t listen to things agencies say on their website. Instead, look to understand who they are, and why. Until then, take everything else with a grain of salt.
