Complex is possible. Simple is necessary

Shut up when someone’s talking

White walls are missed opportunities

Make noise

Stay foolish

Live off the land

I want to go to the future, please

Remember the name

Consistency is the playground of small minds

Typical Sunday: rarely

Anything is a legitimate area for investigation

Outcomes not hours

You owe the world, not the other way around

Complex is possible. Simple is necessary

Good brands know themselves.

Great brands know where they stop and the world begins.

It's pointless if nobody notices