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Zulu Core
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Forecasting

Welcome Flow Revenue

Use this tool to estimate revenue potential from core™ Welcome Flows. These results are not a guarantee, and for the most accurate estimate we suggest scheduling an intro.
Total unique visitors to your website in a given month, as recorded in your site's marketing analytics. When calculating, it's advisable to average the data across multiple months to mitigate any seasonal impacts.
The average dollar amount each customer spends per order, which can be calculated by dividing the total revenue by the total number of orders. For more reliable projections, use data from typically representative months, avoiding seasonal peaks or troughs.
This represents the percentage of visitors who actually place an order on your site. Calculate this by dividing the total number of orders by the total number of site visitors during the same period. To ensure accuracy, choose consistent and representative time frames.
1% 20%
The conversion rate for your lead magnets reflects the percentage of views that result in a lead capture. To find this, divide the number of leads by the total number of views of the lead magnet.
1% 20%
$ - -
get results
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
How are we getting this number? These results are based on the metrics you’ve provided, as well as aggregate industry average data sets 2,300+ brands.
close
Forecasting

Lifetime Customer Value (CLV)

Use this tool to project how optimizations will impact customer value.
‍Schedule an intro to learn how core™ unlocks new LTV upside.
Total unique visitors to your website in a given month, as recorded in your site's marketing analytics. When calculating, it's advisable to average the data across multiple months to mitigate any seasonal impacts.
The average dollar amount each customer spends per order, which can be calculated by dividing the total revenue by the total number of orders. For more reliable projections, use data from typically representative months, avoiding seasonal peaks or troughs.
This represents the percentage of visitors who actually place an order on your site. Calculate this by dividing the total number of orders by the total number of site visitors during the same period. To ensure accuracy, choose consistent and representative time frames.
The conversion rate for your lead magnets reflects the percentage of views that result in a lead capture. To find this, divide the number of leads by the total number of views of the lead magnet.
$ - -
The conversion rate for your lead magnets reflects the percentage of views that result in a lead capture. To find this, divide the number of leads by the total number of views of the lead magnet.
--
x
0 50
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
How are we getting this number? These results are based on the metrics you’ve provided, as well as aggregate industry average data sets 2,300+ brands.
close
Forecasting

Purchase Frequency

Use this tool to project how purchase frequency impacts revenue
‍Schedule an intro to learn how core™ unlocks more customers, higher AOVs, and increased frequency.
Total unique visitors to your website in a given month, as recorded in your site's marketing analytics. When calculating, it's advisable to average the data across multiple months to mitigate any seasonal impacts.
The average dollar amount each customer spends per order, which can be calculated by dividing the total revenue by the total number of orders. For more reliable projections, use data from typically representative months, avoiding seasonal peaks or troughs.
The conversion rate for your lead magnets reflects the percentage of views that result in a lead capture. To find this, divide the number of leads by the total number of views of the lead magnet.
--
x
0 50
The conversion rate for your lead magnets reflects the percentage of views that result in a lead capture. To find this, divide the number of leads by the total number of views of the lead magnet.
- -
get results
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
How are we getting this number? These results are based on the metrics you’ve provided, as well as aggregate industry average data sets 2,300+ brands.
close
Forecasting

Abandon Cart Revenue Recovery

Use this tool to estimate lost revenue from Abandoned carts. Please note that these results are not a guarantee of how much revenue you’ll recover from the Core Program. For more accurate estimates, Schedule an intro.

This measures the number of visitors who add items to their cart within a month. This number is available in your eCommerce platform, and is different than “Checkouts started.

Visitors Adding
to Cart, Monthly

#

The total number of orders successfully completed each month. Calculate this by counting all transactions that were finalized. Use a consistent monthly period for comparison, avoiding atypically high or low months to ensure the data reflects usual activity.

Completed Orders / Conversions, Monthly

#

The average dollar amount each customer spends per order, which can be calculated by dividing the total revenue by the total number of orders. For more reliable projections, use data from typically representative months, avoiding seasonal peaks or troughs.

Average
Order Value

$

The percentage of shoppers who do not complete their purchase after adding items to their cart. Calculate by dividing the number of abandoned carts by the total number of completed transactions.

Cart Abandonment Rate

––

1% Please enter an accurate Cart Abandonment Rate 100%

Yearly Revenue

$ --

Clear

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
How are we getting this number? These results are based on the metrics you’ve provided, and the universal formula for converting abandon cart rate to revenue.
Featured Blog: Reverse Engineering Your Customer

Core™ Forecasting

Zulu core >
Zulu core >
Get Results >
Get Results >

Use these tools to model growth potential in the core™ Program

Welcome Flow
Revenue
Use this tool to estimate revenue potential from Core Welcome Flows.
Abandon Cart
Recovery
Use this tool to calculate revenue potential from Abandoned carts.
Lifetime Customer
Value
Use this tool to calculate LTV, and define optimal acquisition costs.
Discover
Core
Purchase
Frequency
Use this tool to estimate revenue impact from AOV growth.
Storefront
CVR + AOV
Model revenue from storefront conversion rate and AOV.

Use these tools to model growth potential in the core™ Program

Welcome Flow
Revenue

Use this tool to estimate revenue potential from Core Welcome Flows.

Abandon Cart
Recovery

Use this tool to calculate revenue potential from Abandoned carts.

Lifetime Customer
Value

Use this tool to calculate LTV, and define optimal acquisition costs.

Discover
Core

Purchase
Frequency

Use this tool to estimate revenue impact from AOV growth.

Storefront
CVR + AOV

Model revenue from storefront conversion rate and AOV.

Results by design. Zulu core™ is your hands off, data driven sales funnel.

WHAT WE DOWHO WE ARE
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Services

core

eCommerce Evolved

Meet the new agency standard: a hands off, self-evolving marketing program built around outcomes, not hours. Core is engineered solely to optimize your sales funnel: delivering enterprise level intelligence and high-impact results each quarter. Unlock more customers, and amplify existing sales now.

Learn more

Storefront Development

High-converting by design

Go beyond block-and-tackle sales with an intelligent storefront. We begin by asking questions and analyzing data to understanding who your customer is, what they’re looking for, and why they convert. The result? A high-converting shopping experience built entirely around your Shopper Decision Questions.

Learn more

neural™ intelligence

Mission Control

neural™ is your real-time mission control. Access your analytics stack from one easy to understand dashboard: from sales data, to advertising creative, to email performance and benchmarks. Accessible 24/7, neural™ is 100% transparent and 100% live – it’s the most actionable reporting experience you’ve seen yet.

Learn more

Creative + Design

Change how people think and buy

Intelligent creative changes how buyers think and behave. Thoughtful questions lead us to the perfect balance of form and function; an immersive brand experience, built around your customer and optimized for today’s digital world. Welcome to the intersection of data science and design.

Learn more

Content House

Ads that stop the scroll

World class production from an in-house team – from momentary ads creative, to long form narrative and product explainer videos. We use media to tell your story, answer top Shopper Decision Questions, and deliver more conversions. Backed by a global ecosystem of vetted partners.

Learn more

TRUSTED BY TEAMS LIKE SKIRACK, PATAGONIA AND 10+ OTHERS
USED BY TEAMS LIKE SKIRACK, PATAGONIA AND 10+ OTHERS
"From initial consultation to final launch, this team was responsive, and exceptionally detail oriented. Their ability to deliver creative and techicals was lightning fast"
Cyrus Schenck, Founder @Renoun
"The use of data to drive creative was next level…Zulu worked with our corporate team to build the top converting Patagonia partner storefronts in the country."
John George, GM @Patagonia Retail
"Flawless experience with Zulu. They managed our d2c storefront launch and built email automation...Zulu brought a clear vision for design and eCommerce strategy."
Justine Khan, Founder @Botnia
"...managed the transition of 60,000+ SKUs from Magento to Shopify Plus. They developed a custom storefront, email and SMS flows, and a membership portal."
Zandy Wheeler, Owner @Skirack
“Zulu did our go-to-market launch and brought a clear direction for storefront design and eCommerce strategy...a trusted d2c partner that delivers“
Mark Prince, GM @ENGO

From our blog

Core: outcomes, not hours.

Meet the new agency standard: a hands off, self-evolving marketing program built around outcomes...

Core: outcomes, not hours.

Meet the new agency standard: a hands off, self-evolving marketing program built around outcomes...

Core: outcomes, not hours.

Meet the new agency standard: a hands off, self-evolving marketing program built around outcomes...

Talk to UsExplore Blog

Unpacking Shopper
Decision Questions

Unlock the most important part of the customer journey, that you’re probably overlooking.

Series: Reverse-engineering
your customer

Learn your buyer and build a high-converting funnel with our three part series on customer intelligence.

Use the CAR exercise to
improve abandon cart rates

Leverage the 6 Cart Abandonment Rationales to increase storefront conversion rate.

GET STARTEDVISIT OUR BLOG
Who We Are
Data science meet creative
Data science meet creative
Data science meet creative
Data science meet creative
Data science meet creative
Data science meet creative

Who We Are

Backed by a full stack agency and global support network

Learn More >

Blog

Explore curated intelligence for marketers on the move.

Learn More >
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Forecasting

Welcome Flow Revenue

Use this tool to estimate revenue potential from core™ Welcome Flows. These results are not a guarantee, and for the most accurate estimate we suggest scheduling an intro.
Total unique visitors to your website in a given month, as recorded in your site's marketing analytics. When calculating, it's advisable to average the data across multiple months to mitigate any seasonal impacts.
Monthly Site Users:
#
The average dollar amount each customer spends per order, which can be calculated by dividing the total revenue by the total number of orders. For more reliable projections, use data from typically representative months, avoiding seasonal peaks or troughs.
Average Order
value (AOV)
$
This represents the percentage of visitors who actually place an order on your site. Calculate this by dividing the total number of orders by the total number of site visitors during the same period. To ensure accuracy, choose consistent and representative time frames.
Placed Order Rate:
%
1%
Please enter an accurate number
20%
The conversion rate for your lead magnets reflects the percentage of views that result in a lead capture. To find this, divide the number of leads by the total number of views of the lead magnet.
Lead Magnet CVR
%
1%
Please enter an accurate number
15%
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Yearly Attributed Revenue
$
--
How are we getting this number? These results are based on the metrics you’ve provided, as well as aggregate industry average data sets 2,300+ brands.
reset
reset
closeclose
Forecasting

Abandon Cart Recovery

Use this tool to estimate lost revenue from abandoned carts. These results are not a guarantee, and for the most accurate estimate we suggest scheduling an intro.
Use this tool to estimate lost revenue from Abandoned carts. Please note that these results are not a guarantee of how much revenue you’ll recover from the Core Program. For more accurate estimates, schedule an intro.
Cart Ads cannot be lower than Conversions!
Conversions can not exceed Cart Ads!
The total number of orders successfully completed each month. Calculate this by counting all transactions that were finalized. Use a consistent monthly period for comparison, avoiding atypically high or low months to ensure the data reflects usual activity.
Monthly Cart Ads
#
The total number of orders successfully completed each month. Calculate this by counting all transactions that were finalized. Use a consistent monthly period for comparison, avoiding atypically high or low months to ensure the data reflects usual activity.
Monthly Conversions
#
The average dollar amount each customer spends per order, which can be calculated by dividing the total revenue by the total number of orders. For more reliable projections, use data from typically representative months, avoiding seasonal peaks or troughs.
Average Order
Value (AOV)
$
The percentage of shoppers who do not complete their purchase after adding items to their cart. Calculate by dividing the number of abandoned carts by the total number of completed transactions.
Cart Abandon Rate
%
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Yearly Revenue
$
--
1% 100%
How are we getting this number? These results are based on the metrics you’ve provided, as well as aggregate industry average data sets 2,300+ brands.
reset
reset
closeclose
Forecasting

Purchase Frequency

Use this tool to project how purchase frequency impacts revenue. Schedule an intro to learn how core™ unlocks more customers + higher frequency + AOV.
Total unique visitors to your website in a given month, as recorded in your site's marketing analytics. When calculating, it's advisable to average the data across multiple months to mitigate any seasonal impacts.
Total Customers
Past 12mo
#
The total number of orders successfully completed each month. Calculate this by counting all transactions that were finalized. Use a consistent monthly period for comparison, avoiding atypically high or low months to ensure the data reflects usual activity.
Total Orders
Past 12mo
#
The total number of orders successfully completed each month. Calculate this by counting all transactions that were finalized. Use a consistent monthly period for comparison, avoiding atypically high or low months to ensure the data reflects usual activity.
Average Purchase
Frequency (APF)
x
0x 50x
The average dollar amount each customer spends per order, which can be calculated by dividing the total revenue by the total number of orders. For more reliable projections, use data from typically representative months, avoiding seasonal peaks or troughs
Avg. Order
Value (AOV)
$
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Yearly Revenue
$
--
How are we getting this number? These results are based on the metrics you’ve provided, as well as aggregate industry average data sets 2,300+ brands.
reset
reset
closeclose
Forecasting

Lifetime Customer Value (CLV)

Use this tool to project how optimizations will impact customer value.
Schedule an intro to learn how core™ unlocks new LTV upside.
Use this tool to project optimizations’ impact on the customer lifetime value. Schedule an intro to learn how core™ unlocks new LTV upside.
Total unique visitors to your website in a given month, as recorded in your site's marketing analytics. When calculating, it's advisable to average the data across multiple months to mitigate any seasonal impacts.
Total Customers
#
Total unique visitors to your website in a given month, as recorded in your site's marketing analytics. When calculating, it's advisable to average the data across multiple months to mitigate any seasonal impacts.
Total Orders
#
Total unique visitors to your website in a given month, as recorded in your site's marketing analytics. When calculating, it's advisable to average the data across multiple months to mitigate any seasonal impacts.
Avg. Cust.
Lifespan (ACL)
months
Total unique visitors to your website in a given month, as recorded in your site's marketing analytics. When calculating, it's advisable to average the data across multiple months to mitigate any seasonal impacts.
Avg. Order
Value (AOV)
$
Customer Value
$
--
Total unique visitors to your website in a given month, as recorded in your site's marketing analytics. When calculating, it's advisable to average the data across multiple months to mitigate any seasonal impacts.
Avg. Purch.
Frequency (APF)
--
x
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
0% 30x+
How are we getting this number? These results are based on the metrics you’ve provided, as well as aggregate industry average data sets 2,300+ brands.
reset
reset
closeclose
Forecasting

Storefront Revenue

Storefront Conversion Rate (CVR)

Use this tool to model the revenue impact of core™ optimizations. These results are not a guarantee, and for the most accurate estimate we suggest scheduling an intro.
Total unique visitors to your website in a given month, as recorded in your site's marketing analytics. When calculating, it's advisable to average the data across multiple months to mitigate any seasonal impacts.
Monthly Site Users:
#
Total unique visitors to your website in a given month, as recorded in your site's marketing analytics. When calculating, it's advisable to average the data across multiple months to mitigate any seasonal impacts.
Average Order
value (AOV)
$
Total unique visitors to your website in a given month, as recorded in your site's marketing analytics. When calculating, it's advisable to average the data across multiple months to mitigate any seasonal impacts.
Conversion Rate
%
Total unique visitors to your website in a given month, as recorded in your site's marketing analytics. When calculating, it's advisable to average the data across multiple months to mitigate any seasonal impacts.
1. Enter Current KPIs
2. Enter Target KPIs
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Current
$
--
Potential
--
%
--
How are we getting this number? These results are based on the metrics you’ve provided, as well as aggregate industry average data sets 2,300+ brands.
Close

It begins here

I’m interested in
Slide to send
Got it! An account manager will reach out to schedule an intro. close form
Oops! Something went wrong while submitting the form.
Prefer email? launchcontrol@onezulu.us
By entering your email, you agree to terms of service.
Please complete required fields